Digital Strategy
Google Grant & Paid Accounts
Fundraiser Promotion
ADORE Charities
Promotion, Individual Giving, Regular Giving, Fundraising, Legacy, Grants
Multi-Channel Strategy & Promotion
We have a lot of experience working with UK charities and understand the specific challenges that many charities face. We can work closely with your internal teams to provide additional value, working across all channels to raise awareness, develop audiences, and drive incremental income.
Get in touch with us today to discuss your specific needs.
Digital Strategy & Media Plans
We understand that it can be difficult for charities to know exactly where to invest annual budgets in order to maximise performance for the charity as a whole.
We work closely with internal teams to understand your objectives in full, and can advise and deliver on the best route forwards. We can take different areas of focus (eg. general promotion, fundraising, regular giving) and advise on the best platforms to advertise on, with suggested budget splits and forecasting.
Google Grant Accounts
If you’re a registered charity in the UK then you can apply for a Google Grant account which gives you $10,000 free ad spend per month (some existing accounts may have higher ceilings of up to $40,000).
We work extensively with Grant accounts and know all the best practices and potential pitfalls that they entail. We can ensure that the accounts are kept compliant with Google’s policies, and ensure that budgets are spent effectively.
We also work carefully with charities on strategic use of both Grant and Paid accounts together. We carefully consider the delivery and cannibalisation between the two accounts, ensuring that the free budget is used as much and as effectively as possible.
Fundraiser Promotion
We create and deliver fully-formed fundraising campaigns, with a focus on maximising sign-ups, activation rates and income per user.
- Full marketing solution from setup through to review
- Expert insight into setup and tracking
- Careful setup of audiences and retargeting
- Varied copy & approaches in your tone of voice
- Bespoke automated reporting with daily breakdowns and categorisation of assets and campaign types
Always-On Campaigns
We support charities through managing always-on campaigns across all channels. This could be promotion of your product or service, or managing always-on giving campaigns.
With our experience in the sector, we’re well-placed to understand your specific challenges and goals. We understand how important it is to represent your values and voice in all campaigns, and we know how to best engage your audience.
Our standard deliverables apply here, with a full service from setup, management, ongoing reporting and support. Our automated dashboards provide plenty of insight into effectiveness by channel and type, giving you time to focus on the bigger picture.
Get In Touch
Please get in touch for more information, or to chat through your specific needs.
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